After a lifetime surfing and designing products for surfers I felt there were so many extra things added to products and marketing that cost more, to both the customer and the environment that don't actually make products any better.
So I founded a different kind of company. One based on the value that less is more. A company that doesn’t promote overconsumption or try to convince you to buy more than you need. The concept for needESSENTIALS was born from my own desire to consume less and live simply. It’s about not wasting resources on what is not important. The concept is to have less but to have what is well made, what is premium, what is timeless and useful at its core.
By letting go of things like branding, packaging, retail mark ups and expensive advertising campaigns needESSENTIALS can make premium surf products more accessible to surfers. This way, what surfers can save by buying only what is needed in a product they can spend on what is important in their own lives.
It is about having less stuff and more freedom.
How do we make premium products at such good prices?
By forgoing all non essentials like branding, packaging, retail mark ups, middle men and expensive marketing campaigns needESSENTIALS can make you a world class wetsuit at a fraction of the cost of other premium brands.
We only use the best developers, materials, components and manufacturers available and are committed to keeping you warm, comfortable and unbranded in the water.
needESSENTIALS product testers and developers
We have a small but experienced team of product testers and developers to ensure we continue to improve our products and develop new ideas.
Ryan Scanlon needESSENTIALS founder, product designer and developer, has twenty years experience designing products for surfers. He is an advocate of keeping life simple and going surfing a lot.
needESSENTIALS product tester Torren Martyn approaches surfing with a purity and style that is timeless and polished. Torren lives simply but travels far, often challenging the barriers of twin fin surfboards, spending hours in the water in all conditions.
needESSENTIALS product tester Laurie Towner is a highly respected member of the big wave community, he is known for his fearless commitment and extraordinary skill in challenging surf conditions. Out of the water Laurie is dedicated to his family and friends and enjoys the simple things in life, living in the small Northern Rivers town that he grew up in.
Drew Macpherson needESSENTIALS product tester is an underground vagabond with a passion for timeless product and the ocean. He floats across waves on a variety of surfboards and spends hours in the water every day.